Here are a couple reasons to believe why he is signing with Bauer. First of all, if you go to Bauer.com the first thing that appears is their new APX skates with Ovechkin's trademark yellow laces. It says "This year will be different," referring to Ovechkin's recent early exits in the postseason.
What does this deal mean? CCM is disappointed that they couldn't provide him with what he wanted, and now they don't have a major athlete to wear your equipment. Bauer is ecstatic. They now have another marque name to add to their list of players such as Patrick Kane, Jonathan Toews, Steven Stamkos and many more.
For NIke they now can use him to endorse every product they have and even may have an shoe line in the future possibly. This deal doesn't mean much to the NHL, but it's huge for Bauer and NIke.
I'm Zack Smolev reporting for Got Sports? Blog. You stay classy.